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Learning console

Details: Take individual courses to quickly learn new skills or complete learning paths, on your own schedule. Earn and share certifications. Demonstrate your proficiency and earn certifications in Amazon Advertising. Customize your education.

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New courses and certifications from Amazon Advertising

Details: New courses and certifications from Amazon Advertising. MAY 4, 2020 By Jeannie Gjersee Amazon Advertising Certification Program Manager. The Amazon Advertising learning console is a learning management system that provides a comprehensive and holistic learning experience for our advertising customers. We launched the learning console to enable

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[Course] Introduction to Amazon DSP Amazon Advertising

Details: Introduction to Amazon DSP. In this course on our learning console, you will learn about Amazon DSP, a demand-side platform that enables advertisers to programmatically buy ads both on and off Amazon. You’ll learn about its features and benefits, as well as different strategies and campaign types available that you can run using Amazon DSP.

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[Course] Set up a sponsored ads campaign Amazon Advertising

Details: This course covers campaign strategy for sponsored ads, including choosing the right ASINs and selecting the right advertising products. Additionally, you’ll learn how to set up campaigns effectively with budget and bidding tips.

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[Course] Introduction to Sponsored Display ads Amazon

Details: Sponsored Display is a self-service display advertising solution. In this introductory course on our learning console, you’ll explore what it is and how it works. Then you’ll dive into the similarities and differences with display advertising on Amazon DSP.

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Next steps for success with sponsored ads Amazon Advertising

Details: This beginner webinar covers tactics to improve campaign performance. From refining your keyword strategy to analyzing reports and setting strong bids and budgets, we'll help you take your campaigns to …

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› Url: https://advertising.amazon.com/library/webinars/sponsored-ads-intermediate Go Now

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Amplify your reach with Sponsored Brands Amazon Advertising

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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Carousel Amazon Advertising

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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Lead generation Amazon Advertising

Details: A Lead generation page consists of the following components: 1. Hero. A Lead generation page must contain a hero image component providing the essential information about the offer or process. 2. Video Player (optional) The hero component may contain one video. 3. Linked Image.

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Understanding budget Amazon Advertising

Details: Below we answer the most commonly asked questions about budget with Amazon Advertising, such as 'how much does Amazon Advertising cost', 'is there an upfront fee to advertise', 'where should I begin if I am new to Amazon Advertising?', and 'what is the recommended budget if I am new to sponsored ads?'.

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The importance of brand advertising Amazon Advertising blog

Details: Leila is a Senior Product Marketing Manager at Amazon Advertising. Leila leads the brand advertising product portfolio for emerging brands, which includes OTT video ads, audio ads, display, online video, and Sponsored Brands.

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Ads.txt is now enabled Amazon Advertising blog

Details: Ads.txt is now enabled. APRIL 30, 2018. By Katherine Osteen. Sr. Product Marketing Manager. We are excited to announce that ads.txt is now implemented to block unauthorized bid requests from unapproved companies. This affects all applicable third-party inventory available on the Amazon DSP. Last summer, the Interactive Advertising Bureau (IAB

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Amazon OTT (over-the-top) video ad best practices and

Details: VO is not required, but can be a great tool to drive the narrative, help convey the benefits of the product(s), further establish brand identity, and reduce the need for on-screen text.

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What’s new with Amazon DSP Amazon Advertising blog

Details: Pre-bid capabilities from DoubleVerify, Integral Ad Science, and Oracle Data Cloud are now available. With this change you can now filter third-party ad inventory for invalid traffic, viewability, and brand safety and provide better control over where your ad is delivered.

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New tab for audience discovery Amazon DSP

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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[Course] Optimize for retail readiness Amazon Advertising

Details: In this course, you will learn how to assess the retail readiness of your product detail pages in preparation for an advertising campaign. You will also gain an understanding on the best techniques to optimize your product detail pages.

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[Course] Optimise for retail readiness Amazon Advertising

Details: In this course, you will learn how to assess the retail readiness of your product detail pages in preparation for an advertising campaign. You will also gain an understanding on the best techniques to optimise your product detail pages.

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Samsung case study Amazon Advertising

Details: Samsung Electronics is relentless in their efforts to deliver innovative products and experiences that maximize user convenience and better the lives of consumers. Their groundbreaking products challenge routines and stereotypes, leading the market segment by delivering true innovation and convenience to their valued consumers.

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Amazon audiences launches for Sponsored Display Amazon

Details: Amazon audiences can be used to help engage new customers and help them learn about your brand on Amazon. You can now select audiences in a similar way to how you would describe your brand’s core customer—for example, “Outdoor Enthusiasts” or “Environmentally Conscious Shoppers”, and connect the language used in your overall brand marketing strategy to your Sponsored Display …

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Amazon DSP additional policies Amazon Advertising

Details: These policies form part of (i) the Platform Policies that apply to use of the Amazon DSP that is made available by Amazon Advertising LLC and/or its Affiliates (collectively herein referred to as “Amazon”) to you, the advertiser and/or the agency on behalf of advertiser, or agency, as applicable (“You” or “Your”) pursuant to the Amazon DSP Agreement (f/k/a the Ad Platform

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Accelerating your online retail strategy Amazon

Details: More people are shopping online than ever before. In 2020, it’s estimated that online sales increased over 32%, or more than double the annual growth in 2019 1 –an indication that online shopping will continue to be part of our new normal. As a result agencies and their clients are seeking help building their online retail expertise to ensure they can meet their addressable needs across

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Glossary of terms Amazon Advertising

Details: We’ve rounded up terms that will help you navigate the digital advertising process. Some terms are applicable to the digital advertising industry and some terms are unique to Amazon Advertising. Terms include advertising creative, format, placement, attribution, bidding, budget, programmatic, demand-side platform, brand lift, impressions, reach, click-through rate, conversions, and more.

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OTT creative remarketing in Audience Builder Amazon

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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3 ways to enhance search campaigns with display

Details: Sponsored ads and display ads are often considered separately, but the truth is that these tactics are most effective for brands when they work together. Combining sponsored ads and display ads can help brands increase audience reach, sales and creative engagement. Here are three examples of how Amazon advertisers are using display media to complement sponsored ads campaigns:

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Ad creative editing available for Sponsored Brands

Details: Ad creative editing available for Sponsored Brands. We’ve introduced a new feature that lets you edit the ad creatives in your Sponsored Brands campaigns. With this feature, you can change the products, headline, and logos in your live ad creative. You have the option to pause your campaign, or keep it active, with the creative updating once

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Amazon DSP desktop and mobile web static display ads

Details: The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here. Dimensions & File Weight. 414x125 – 1242x375 pixels @3X (required) 100kb max. static (JPG / PNG-8)

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Library – Advertising case studies, tips and resources

Details: Welcome to the Amazon Advertising library. Explore our collection of educational resources to discover insights, tips, guided learning and advertiser success stories that will help you better understand our advertising solutions and how you can use them to grow your business.

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Advertising metrics and reporting Measurement solutions

Details: Amazon Attribution is a standalone measurement product that provides advertising metrics for non-Amazon digital marketing tactics, including standard traffic metrics such as impressions and clicks, and Amazon conversion metrics such as detail page views, Add to Carts, and purchases. Learn More.

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Chefman case study Amazon Advertising

Details: Chefman is a next-generation kitchen appliance brand that aims to make cooking more enjoyable and efficient. After starting to sell on Amazon in 2016, Chefman wanted to further scale its success by working with Amazon Advertising.

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Create and launch your Store on Amazon Amazon Advertising

Details: Showcase your brand story and products on Amazon with Stores.In this introductory webinar, you’ll learn how to create a free, multipage Store to promote your story …

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How to optimize your Store to captivate shoppers Amazon

Details: Your Store is a place to engage your customers and tell your brand story. Are you ready to take it to the next level? In this intermediate webinar, we'll cover Stores structure and storytelling, moderation tips, and how to utilize insights to optimize your Store.

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Know your campaign tools: Spotlight on Sponsored Brands

Details: In this advanced webinar, we'll cover how to understand Sponsored Brands reports and campaign performance, new-to-brand metrics, and how to adjust campaigns to meet your goals.

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Consideration advertising – Mid-funnel marketing solutions

Details: Learning console courses. OVERVIEW OF STORES. OPTIMIZE YOUR SPONSORED BRANDS CAMPAIGN. FAQs. Is there a cost to use brand content? It’s free to set up your Store, participate in the Posts beta, or create your own Amazon livestream. There is a cost associated with buying guaranteed product feature minutes in an Amazon-produced livestream.

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Developing the Amazon DSP: An interview with Ryan Mayward

Details: Amazon DSP is the only way to access Amazon’s owned-and-operated inventory through a programmatic buy. Advertisers can also access inventory from leading websites and apps through Amazon Publisher Services (APS).Amazon’s cloud-based, server-to-server header bidding integrations allow advertisers to bid directly on APS inventory, bypassing the traditional supply chain and supply fees.

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Pampers case study Amazon Advertising

Details: The Pampers® sponsorship delivered brand impact during the campaign and after with lasting positive effects. 1) Detail page view rate (DPVR) refers to the total number of promoted product Amazon Detail page views, divided by number of ad impressions; presented as a rate. Measure compares the Pampers DVPR from the End of Campaign Report v

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Video Creative Builder for online video creation and video

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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IO terms and conditions Amazon Advertising

Details: Advertiser’s or Agency’s (as applicable) mutually agreed media plan or insertion order (collectively, the “IO”) with Amazon Advertising LLC (“Amazon”) is governed by the AAAA/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less version 3.0 available at www.iab.com (the “IAB Terms”), with Washington as governing law and venue.

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Amazon DSP launches in Saudi Arabia Amazon Advertising

Details: Amazon DSP is now available to advertisers in Saudi Arabia. Advertisers and agencies in Saudi Arabia can now reach audiences on both Amazon owned-and-operated sites and apps, such as Amazon.sa, Twitch Video, IMDb, as well as off-Amazon through our direct publisher relationships and third-party exchanges.

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Performance advertising

Details: Performance advertising can help you engage shoppers along their path to purchase and drive overall sales of your products. We offer a variety of performance advertising solutions featuring targeting tactics, placements, and ad creatives that help you efficiently reach …

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Announcing the new Amazon Brand Registry Amazon

Details: Wait, I thought I was enrolled in Amazon Brand Registry. This sounds different. We improved Amazon Brand Registry this year by updating the eligibility requirements and functionality. An important note to brand owners enrolled prior to April 30, 2017: you will need to re-enroll to enjoy the program’s benefits.

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New studies connect Amazon Advertising to positive brand

Details: In fact, a third-party study found that Amazon Advertising campaigns drove 2.8x higher in-store sales lift compared to the all-publisher norm. 3. Further, Kantar measured 49 mobile campaigns running on Amazon and 110 OTT campaigns running on Fire TV from 2018 to 2020. The analysis found that mobile campaigns on Amazon drove 450% higher purchase

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Rocco & Roxie Supply Co. case study Amazon Advertising

Details: As a family-owned local small business founded in 2013, Rocco & Roxie Supply Co. makes small-batch pet treats, collars, leashes, shampoos, and more. Watch the video below to learn how they used Amazon Advertising’s suite of advertising solutions—including Sponsored Products, Stores, display ads, video in search ads, Amazon DSP, and more—to take their brand awareness and sales to the next

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[Case Study] Purple Mattress reaches new audience with

Details: When the mattress company Purple wanted to reach new audiences to educate them about its unique mattress technology, it turned to Amazon Advertising. It created a Store, which included information about the mattress technology and the company, as well as humorous brand videos and product listings.To drive customers to the Store, it employed tactics like video in search to differentiate itself

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Twitch ads ad specifications Super Leaderboard Amazon

Details: Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

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What are marketing metrics and why are they important

Details: Courses Guides Webinars Additional resources Ad specs and policies FAQ Find a partner What's new Blog Sign in Register English (US) Deutsch; English (Canada) English (UK) English (US) Español (España) Español (México) Français (Canada) Français (France) Italiano

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Wilton case study Amazon Advertising

Details: Wilton, an innovative leader in bakeware and decorating tools, sought to accelerate its flourishing Amazon business in 2018 after experiencing strong performance in 2017.When Wilton attempted to scale their spend in 2018, however, the company ran into challenges with efficiency. To address these challenges and help scale advertising results, Wilton partnered with Rise Interactive.

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Toy brand PlayShifu drives holiday sales with Sponsored

Details: Founded in 2016, PlayShifu is an augmented reality (AR) toy company that helps kids build foundational STEAM (science, technology, engineering, arts, and mathematics) skills with their immersive, educational toys. PlayShifu wanted to reach new audiences and accelerate their growth heading into the 2019 holiday season. To help achieve these goals, they looked to Amazon Advertising for new ways

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Sponsored Display targeting strategies expands in India

Details: Vendors and registered sellers in India now have access to the new Sponsored Display product targeting, allowing them to reach customers on specific product or …

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