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Learn PPC WordStream

Details: PPC University: Learn Search Marketing for Free with WordStream. PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search marketing, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners

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26 Free Online Marketing Courses to Learn Digital Marketing

Details: The internet marketing courses we’ve listed below are 100% free, but Udemy has other paid offerings as well if you feel like dishing out dough for more advanced, extensive courses. Advanced SEO: Tactics & Strategy. Created by the Moz team, these 7 video lectures offer SEO expertise for beginners and experts alike. 5 star rating.

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Pay-Per-Click (PPC) Training: Learn PPC with WordStream

Details: Guided PPC training courses. In the following sections, we’ll connect you to a ton of individual PPC training resources (blog posts, articles, etc.) that you can browse at your own pace. If, however, you’d like a more guided PPC training experience, we recommend checking out …

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Learn AdWords in Under an Hour with WordStream

Details: Courses on Skillshare can be streamed anytime and on any device, and best of all, Skillshare members can watch this class (or any other of their 17,000+ classes) for free! To learn more on the Fundamentals of Google AdWords, enroll in the course here and enjoy a free 2-month subscription to Skillshare’s full library of 17,000+ classes.

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Introducing Growth Academy: Free, On-Demand Digital

Details: WordStream's launched its latest offering Growth Academy, an easy-to-use, on-demand digital marketing training platform. Growth Academy courses are led by WordStream's industry experts, and these lessons will help you reach any marketing goal—for free.

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Learn How to Grow Your Agency—For Free! WordStream

Details: The Grow My Agency course is a free, five-part training solution that walks you through the processes of building and pricing a PPC offering, booking new business, hiring additional employees, and managing accounts at scale. As we set out to create it, one thing stayed at the top of our minds: make it as flexible as it is comprehensive.

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6 Ways to Learn AdWords Without Getting Certified WordStream

Details: 1. Google’s Essential AdWords Courses. It should come as little surprise that Google’s learning resources on AdWords are among the best out there. Covering a wide range of topics and offering lessons based on three tiers of experience, the Essential AdWords Courses should be the first destination on any paid search novice’s path to mastery.

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The 8 Best (& Free!) Google Ads Tutorials for Beginners

Details: 4. Google Ads 101. Udemy.com has a TON of courses on Google Ads, tons of Ads tutorials and walk-throughs of the basics…BUT the vast majority of those courses are not free. The best free tutorial I could find is “ AdWords 101: The Beginner’s Guide to AdWords ” by Jeffery Lane.

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6 Places to Learn Photoshop for Free (or Almost Free

Details: Subscriptions start at $29 per month (which includes access to the entire Digital Tutors catalog of more than 2,000 courses), as well as progress tracking and new training videos added daily. 6. Udemy. Udemy has a range of online classes for Photoshop, but …

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WordStream Search Marketing Webinars

Details: From social media advertising hacks, to creating a profitable PPC agency, to the best examples of psychological ad copy—check out all our totally free, totally informative webinars.

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Free Keyword Tool WordStream

Details: With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry. For example, if you search for keywords related to “cars” while selecting “Arts

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SEO Optimization

Details: Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.

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WordStream Launches Growth Academy, a Free Digital

Details: Quizzes, points, and badges for completed courses for online advertising certification, endorsed by WordStream. “The WordStream blog and PPC University have already helped millions of marketers and advertisers around the world,” said WordStream’s Director of Content and SEO Elisa Gabbert. “Growth Academy is a natural evolution of our

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Announcing PPC University: Learn PPC Marketing for Free

Details: We created this awesome resource to provide marketers a top quality, totally accessible PPC education. Organized into three separate courses, PPC University allows you to work at your own pace. Our online and PDF formats also remove the barrier of constant Internet access – you can simply download the course and take it with you, wherever you go.

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25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

Details: Email courses. Bottom-of-funnel lead magnet ideas. These lead magnet ideas are for the cream-of-the-crop prospects. They might already know your brand and trust your content. This is the opportunity to show that your product is right for them. 16. Case studies.

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AdWords Training Videos [PPC U]

Details: AdWords Training Videos: Learn PPC with WordStream. Welcome to our library of Google AdWords and PPC training videos! In these AdWords videos, we review PPC basics and provide answers to frequently asked questions about pay-per-click and paid search marketing.

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Lesson Plan: PPC 101 [PPC U]

Details: PPC 101: Lesson Plan. In PPC 101, you'll learn the basics of pay-per-click marketing, including what PPC, also known as paid search advertising or search engine marketing, really is and how it works. You'll also learn your way around the most important terms to know, including the parts of an AdWords PPC account, like keywords and ad groups, as

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Popular Accounting Keywords WordStream

Details: Accounting Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Accounting Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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Online Advertising: Learn About Advertising Online

Details: Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. This post takes a look at some of online advertising's various forms, and then dives into how WordStream makes online advertising easy!

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20 Ways to Improve Your Presentation Skills WordStream

Details: 10. Smile. Smiling increases endorphins, replacing anxiety with calm and making you feel good about your presentation. Smiling also exhibits confidence and enthusiasm to the crowd. And this tip works even if you're doing a webinar and people can't see you. Just don't overdo it – no one enjoys the maniacal clown look.

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Cost Per Click (CPC): Learn What Cost Per Click Means for

Details: Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.In this lesson you'll learn: A more thorough definition of cost per click. Why CPC is important to you and your PPC campaigns. How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.

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Online Ads: A Guide to Online Ad Types and Formats

Details: Google Search Ads. Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to

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School Education Keywords

Details: School Education Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for School Education Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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How to Use Google Ads: A Crash Course WordStream

Details: How to Use Google Ads: Writing Compelling Ads. Once you’ve identified the keywords that are relevant to your business, all that’s left to do is write compelling, persuasive text ads that simply beg to be clicked. Although Google Ads offers a wide range of diverse ad formats, text-based PPC ads form the …

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21 Off-the-Charts Impressive Copywriting Examples

Details: 21 Off-the-Charts Impressive Copywriting Examples. While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing manager at hygiene services provider PHS Group, that’s because it “bleeds emotion [and

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Popular Online Marketing Keywords WordStream

Details: Online Marketing Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Online Marketing Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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Popular Marketing Keywords WordStream

Details: Marketing Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Marketing Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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A Dead-Simple Google AdWords Certification Guide: Costs

Details: The impetus for all this new-found search interest is likely a rebranding of Google's partner program and a series of changes on Google's end to how the Google Ads (formerly known as Google AdWords) certification process works, including several eligibility standards.

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Golf Keywords

Details: Over 75% of the 29 million Americans who play golf are men, and 83% of them are at least 40 years old. This handful of numbers is immensely informative for marketers of golf courses and equipment—you should be primarily targeting middle-aged and elderly men. Using the demographics features within Google Ads, you can narrow your reach such

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The Importance of Meta Descriptions for SEO WordStream

Details: A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.

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Sponsored Links in Google: How to Get Your Ad in Google's

Details: Want to rise to the top of the Google results? Often, that means paying for sponsored links. Getting your ad in Google's sponsored links is simple with the right PPC tools. Try WordStream FREE to get your brand in Google sponsored links.

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How to Use Income Targeting in Google Ads WordStream

Details: While targeting searchers or adjusting your bids based on age, gender, and parental status can be extremely useful, some advertisers—particularly those with high-end products or services—require a bit more nuance.. This is where the household income targeting option in Google Ads (formerly Google AdWords) comes in.

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Digital Marketing 101: Basic Skills for Digital Marketing

Details: At WordStream, we think all technical problems should come with a manual — if not of the step-by-step variety, than at least a comprehensive catalog of all the components involved. That's why we decided to create Marketing 101. You'll find in the index below explanations of a number of general digital marketing terms — including PPC (pay

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Computer Keywords

Details: Computer Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Computer Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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First Page Bids: How to Lower your Minimum First Page Bid

Details: First Page Bid (FPB) refers to the estimated minimum bid amount required to display your ad in Google sponsored links on the first page of a search engine result page on Google.Many searchers restrict themselves to the first page of a search query, thus having your ads meet or exceed the minimum first page bid amount for relevant keyword searches is extremely important.

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What Is Search Marketing

Details: Beginner's Guide to Marketing through Search. Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. Visualize the last time you searched for something whether that be on Google, Yahoo, or Bing. The text you typed into that small search box is

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Click-Through Rate (CTR): Understanding CTR for PPC [PPC U]

Details: The average CTR in Google Ads is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good Google Ads click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network. To quickly see if your CTR is higher or lower than average, just enter your click-through rate and industry below:

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Pay-Per-Click Marketing: Using PPC to Build Your Business

Details: The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store. The difficulty is …

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Lesson Plan: PPC 102 [PPC U]

Details: PPC 102: Lesson Plan. In PPC 102, the second course in PPC University, you'll learn pay-per-click marketing best practices and how to manage an effective Google AdWords campaign. If you've already read all the material in PPC 101, or you're not a beginner to PPC, and just want to increase your knowledge, you're in the right place!

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10X Your A/B Testing with Google Ads Variations WordStream

Details: Google AdWords Ad Variations help advertisers test fresh copy at scale. But first you need to know how to use them. Learn about the three different types of AdWords text ad variations, how to implement them, and some unique ideas for testing brand new, high CTR ad copy in your account!

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Ad Text Optimization: How to Improve Your PPC Ads [PPC U]

Details: Ad Text Optimization: Going Beyond Small Gains. There’s a lot more you can do to improve your ads and get above-average click-through rates. Take advantage of all the bells and whistles at your disposal: Use ad extensions. Try dynamic keyword insertion. Write emotional ads. Look for Google Ads jackpots.

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Business Management Keywords

Details: Business Management Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Business Management Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and …

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SEO Keywords: How to Find Keywords for Your Website

Details: Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:. More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.; Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.

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What Is Google Ads

Details: Are You Losing Money in PPC? Use the Google Ads Grader to get a free, instant Google Ads account audit.; Free Guide: Hacking Google Ads: Learn how to get a (near) perfect Quality Score This Infographic is Property of WordStream, Inc. WordStream is a provider of PPC management software, PPC tools, and a FREE keyword research tool.. What is Google Ads (Formerly Known as Google AdWords)?

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Internet Keywords

Details: Internet Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Internet Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.

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